JOHANNESBURG (SOUTH AFRICA) / PUNE / MUMBAI / RAJKOT - In a regulatory update as submitted to the Indian Stock Exchanges, Pune headquartered Information Technology (IT) Consulting & Software services providing Indian company Zensar Technologies Ltd said of having enabled one of its South Africa based customers engaged in online gifting services of various types of products including flowers, jewelry, perfumes and gift hampers, to transform its business model, to help its customers.
In a press-release titled, "Zensar enables NetFlorist transform its business model to help its customers", as attached and enclosed with the regulatory filing as submitted by the company to the Indian Bourses, it further read that, Zensar, a digital solutions and technology services company that specializes in partnering with global organizations on their digital transformation journey, announced that it has strengthened its partnership with NetFlorist, a leading online gifting company from South Africa to enable it to diversify its business offerings during the current situation to now include essential grocery section.
NetFlorist (https://www.netflorist.co.za/) started in 1999 as an online flower gifting services that sells various types of products, ranging from flowers, jewelry, perfumes, and gift hampers etc.
The company has grown into South Africa’s leading and largest online gifting retailer.
NetFlorist wanted its customers to have the option to buy essential items during the COVID-19 lockdown.
The online company, in collaboration with the Zensar team worked within a short period of time to diversify its business model to include essential commodities.
This was an extension of its business, that involved changes in its website, ordering process, backend IT systems as well as its delivery model.
The highlights of the business transformation included the following initiatives:
- The website needed to be reengineered from the backend as the business objective was to move from gifts, to essential items needed during the lockdown
- Enabling a new framework wherein changes were made by adding application landscape, while keeping the existing systems running as usual
- All the changes and revisions were made in a short span of time to ensure that NetFlorist could fulfil orders at the earliest, within a couple of days
- The entire business process had to be modified with changes in the shopping process, consolidation of the delivery charges to suit the new model where there are multiple purchases along with revision in the after-sales process
- Due to the closure of the call centre, mails were the only way to connect with customers, so the mail systems needed to be agile and effective
- The combined expertise of both teams resulted in a successful business model in a short span of time to mitigate the current situation for the customer who is now able to buy what they need
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